Firebase for Startups: A Must-Have or Non-Essential

Apeksha Mehta August 16, 2021
Firebase for Startups - A Must-Have or Non-Essential

There’s no secret to a mobile app that rules million hearts that goes beyond how well its Backend and Frontend is developed.

And the presence of well-structured frontend and backend, or their lack thereof, is what leads to a rise or a steep fall of any mobile app and ultimately the startup backing it.

While Frontend in itself a lot sorted in terms of it being a mere ‘the-step-ahead’ on the efforts put in by the Backend team, it is the Backend development process, particularly one involving Mobile app backend database, that needs some extra eagle-eye attention.

Backend Development, as we have already established in our Guide on Mobile App Backend Development is what powers the effortless experience that mobile app users swoon over and decides the future of a startup. And to achieve something so crucial the industry has offered a number of development tools and platforms.

One such tool that we are going to discuss here at great lengths is a powerpack offered by Google that goes by the name of Firebase Backend-as-a-Service – a platform that has over time created a lasting impression on both developers and startups, establishments around the globe.

Here’s an infographic showing the market of Firebase and enlisting the companies that uses Firebase in their processes –

State of Firebase

Now that we have seen the market that Firebase has captured and companies using Firebase, let us now look at what is Google Firebase and what does the term Firebase for Startups entail –

What is Google Firebase?

Firebase Backend-as-a-Service which started off as a YC11 Startup grew into a next-gen mobile app development platform for Google in no time.

The platform that gives developers two options – Realtime and Cloud Firestore – frees Firebase developers from the need to manage servers, write APIs or simply manage their datastore and focus on something that really matters – Curating amazing user experiences.

[Read More: Realtime vs Cloud Firestore: Which Firebase Database to Choose]

Let us look at why Firebase for web apps and mobile apps is good for startups along with its limitations

Why Should Your Startup Use Firebase for Apps?

Why Should Your Startup Use Firebase for Apps?

For the Amazing Analytics

What is Google Firebase if not a product that offers a series of insights and analytics?
One of the most preferred features that come tagged with the Firebase mobile apps is its Analytics dashboard. The dashboard is free and comes with a capacity of reporting over 500 different event types with each of them carrying over 25 attributes.

The dashboard helps give a clear picture of the user behavior and in measuring the different users’ attributions. Lastly, it helps businesses in understanding how users interact with their app, giving them ways to optimize it better for the future.

For Sorted App Development Process

For the companies using Firebase, the platform takes ownership of a number of processes that are otherwise known to take away a major part of the developers’ time thus keeping them away from developing quality apps that offer unprecedented user experience.
The features that Firebase web app comes with, make it possible for developers to focus on what is important –

  • Cloud Messaging
  • Hosting
  • Authentication
  • Test lab
  • Remote Configuration
  • Realtime Database
  • Crash Reporting
  • Storage

For Heightened User Engagement

No matter what category your mobile app belongs to, the ultimate aim that all businesses wish to achieve is high revenue and popularity – both that comes as a result of positive user experience.

Firebase web apps and native apps come with a number of in-built features that not just give you insights into the users – how they are interacting with the app, the stage where they are leaving the app, the part they are engaging with the most etc, but also give you measures to correct declining engagement.

For Increasing Your Revenue Count

Firebase is more than a mobile app backend database. Firebase prepares you to earn high revenues on your mobile app. The AdMob Firebase feature enables you to monetize the app even when you are at the stage of thinking about giving a pleasant experience to your users.

With Firebase, you can show your ads to millions of the Google Advertisers in the real-time, select the format that suits your mobile app, and work with over 40 ad networks with AdMob mediation.

For Knowing What Went Wrong

The feature that comes with Firebase for web apps and Google apps for startups helps in the creation of a detailed report of error which is categorized in groups having comparative stack flows chosen according to the seriousness of the impact that it has on the users. Other than that, it also gives businesses the ability to register to the custom events which helps in identifying crash before it even occurs.

For Becoming Searchable

The only direct route, besides advertisement, that will make your brand a known name in the world of millions of prospective users is through mobile app indexing – a process that will place your application on the top fold of the search engine when a user enters a query seeking solutions that your app offers.
Firebase for apps come with an in-built App Indexing feature which makes it possible for you to place your app on the SERPs and thus in front of millions and billions of Google Search Engine users.

For Inviting New Users

Google Firebase with its ‘Invites’ feature makes it possible for you to motivate and compel prospects to become loyal users. It allows you to send customized emails, invitations, and messages to the potential clients directly on their device in a time that you choose.

For Firebase Dynamic Links

Firebase Dynamic Links is an example of deep linking done right and a silencing answer to ‘Is Firebase good?’. The links work as you want them to, on the platform of your choice and even when your mobile app is not installed on users’ devices.

With the Dynamic Links, users get just the right experience of the platform, which they open the link on. When users open your Dynamic Link on Android or iOS, they are taken to the linked content of your app. Likewise, when the link is opened on a desktop, the link takes them to an appropriate place which would get them the right experience.

Moreover, Dynamic Links operate across different app installs functions: when the user opens a dynamic link of Android and iOS when the app is not installed, they are given a prompt to install the app, and once it is installed, the first launch page of the app is one that users clicked the link for.

For Powering App with Machine Learning

Nowadays, with the upsurging demand of Machine Learning powered mobile apps which contain features like – text recognition, face detection, image labeling, barcode scanning, and landmark detections – has become one of the must-have element for every app that is to be termed as innovative.

Firebase, with its ML-Kit, offers you both – an on-device and Cloud-based API which works even when the network connection is missing.

For Authentication Implementation

In the age of digital vulnerability, you are going to need some kind of authentication to ensure safety of your apps. Firebase comes with multiple ways of authentication that you can employ in your app like email and password, social media logins (Facebook/Google/Twitter/GitHub), and even phone numbers where you give Google the phone number and Firebase sends a verification code to be used to access the app.

With Firebase, app users can authenticate, register, reset passwords, and verify emails. You can save up on some money and time with Firebase UI – it’s free and open source!

For Powered Up Static Hosting

Fireup gives developers a free CDN and SSL hosting, and it all runs on Google Cloud. This means it would face absolutely no problems while you are serving files to a massive number of users all across the world. The entire development process is made further painless by the fact that Firebase host uses Superstatic, which can be run locally for all kinds of testing.

So, you see how beneficial Firebase can be for your startup?

Now even though there are a lot of benefits that come attached with the incorporation of Firebase in a mobile app, there are some hard to ignore limitations as well that come attached to the platform.

Let us look at them before we head on to studying the instances where it makes sense to invest in Firebase and places where it doesn’t.

The Limitations of Firebase

The Limitations of Firebase

The Firebase Console is Not Very Useful

Although the Firebase console lets you do multiple things, in the end, it is not very useful. A very limiting part about the Firebase console is that there is a massive lack of detailed analytics and logs. While you get a graph showing the database usage, it is difficult to know the number of times a file was downloaded until you find a solution for yourself.

Defining the Security Rules

Firebase uses JSON file using Javascript code with strings for defining rules on the storage and database. Now, usually it is not that big of a challenge as one can use Bolt for making the process a lot less painful, but the fact is once you get around the dozen simple rules, the file gets unmaintainable.

Restricted Javascript SDK

There are a number of Firebase features that are implemented only in the iOS and Android SDKs. The most prevailing limitation is the absence of offline persistence when working on JavaScript.

Although, all your hybrid, web, and React Native applications will work even when data is lost momentarily when you close the tab or application the data is completely gone. So, it then comes on you to implement a cache, which can be a pretty time-taking task on mobile.

Limited Data Modeling

The Firebase database is simply one big JSON file. There’s not even a single way to show many to many or one to many relationships. When put into practice, it means that you will almost always end up with duplication of data everywhere.

Now that we have seen the limitations that Firebase comes with, let us look into the time where it makes sense to employ the platform and place where it doesn’t.

Firebase For Startup: When does it make sense and when it doesn’t?

After all plus points and limitations are seen and adhered to, the deciding factor of when Firebase should be used and when Firebase for Startup is a bad option ultimately comes down to the complexity of the mobile app project.

If the app belongs to simple to medium level complexity, Firebase should be incorporated in your mobile app but if your app belongs to high complexity and deals in a lot of data, you should choose some other option, one where the data is entirely in your control.

Also, when you consider the Firebase pricing into the picture, it will again make greater sense to use it for smaller projects as compared to complex ones.

After all said and done, the fact remains that we have worked on Firebase, a lot, and have been enjoying the experience to a huge extent. So for us, the only right answer to – is Firebase good? Is YES!

So, before we help you get direction to our Backend team who would help you get started with Firebase, let us look at how our experience has been so far.

Our Firebase Experience  

As a leading mobile app development company, we have worked around a number of Firebase offerings.

For example, we developed a series of web and mobile apps using Firebase Cloud Messaging Platform for our clients like:

  • Budfie
  • Cannalign
  • RURP
  • MPH
  • Menufitness
  • StellarClubs
  • Invoiz
  • Body4Home
  • TheSpot
  • Swap Genie
  • Ooly
  • Roammate
  • Jambo Messenger
  • Papas360
  • Jhaiho
  • Peeps
  • Fan tasticoh
  • Trringo
  • MyFitCalendar
  • Paid2Gamble
  • BK
  • Naoow

And using Firebase Analytics, we have created several project management tools and content management systems.

Overall, we have enjoyed working on Firebase. It is hands-down an exceptionally useful layer and flexible platform for building both mobile and web applications.

The platform has worked in our favor under a number of different projects that we applied it in – project management platform, a real-time chat, and a billing system.

The one thing that we loved about it is that Firebase grows as your development cycle grows – we first used Firebase editor for mocking up data and getting the idea of how the application works and then, later on, used the datastore, the same one, for serving up a huge amount of data per month.

Apart from this, there are three other factors that made us stick to Firebase for as many applications as possible –

Lets us Avail the Power of Realtime

It is almost surreal when the application you have developed works in a true real-time sense. It doesn’t ask people to wait as the page loads but give them the information as they get asked for it.

But realtime is an everything or nothing element. In case your data fails to broadcast updates, it becomes difficult to join with the realtime data again, making it very tempting to drop the idea to real-time altogether. However, with Firebase’s APIs and high applicability, we get to work realtime from the very beginning of the project.

Easy Firebase Scalability

We have moved from some test projects to hundreds of live design products without having to deal with the database servers. Firebase scalability, indeed, has been one of the most convenient elements for us when it comes to handling an infrastructure.

Build Crucial Data Structure in Firebase

All the apprehensions that we had when it came to trusting Firebase for development of fragile and critical data structures were solved with us locking and securing a number of areas of the database for allowing only our RPC methods to modify them.  

FAQs related to Firebase

Q. What are the main features of Firebase?

The main features of Firebase include:

  • It stores files
  • It authenticates
  • It hosts
  • It is fully-featured app platform

Q. Is Firebase free?

If your looking answer to the question is firebase free or firebase pricing, well, not all products are free. Some of the free products are Analytics, Cloud Messaging, the Notifications composer, Remote Config, App Indexing, Dynamic Links, and Crash Reporting. You can use an unlimited amount of any of these products.

Q. Is Firebase owned by Google?

Yes, Google had acquired Firebase in 2014 to help developers build realtime apps for Android, iOS and web. 

Q. Why use Firebase?

You should use Firebase for the following reasons:

  • It manages all data real-time in the database
  • It syncs real-time data across all devices
  • It is faster than any backend service
  • Get cloud storage and dynamic linking

Q. Is firebase good for startups?

Yes, it is a good option for startups and big brands as well. 


We hope that this blog was helpful in understanding the benefits of using Firebase for startups. Firebase is really helpful for those startups who lack experience or resources to handle the backend of an app or website. While it comes with its own set of challenges and limitations, you can easily overcome them when you get past a certain level of experiences with databases and database management issues.

If you wish to incorporate Firebase in your mobile app or looking for firebase app development? Get in touch with our team of Backend Experts, today! In case you want to develop a mobile app first, contact us. We are a leading mobile application development company who will offer you top-notch services. 

Apeksha Mehta
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