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Why Just Developing a Mobile Application is Not Enough for Driving Your Business?

October 17, 2016   byJas Singh Bhasin0 COMMENTS   215 views

In this age of mobile technologies, as we see a stupendous growth in the usage of smartphones, we see the businesses are embracing the technologies associated with smart app development, but the question remains as to how long this progress will be sustainable, in the long run. More and more businesses are seeing the value in developing mobile apps. It is estimated that 70 % of the traffic for the small businesses comes from the mobiles.

There are enough smart reasons for developing apps for your business and some of these are:

What are the Other Factors Affecting Your Business Growth, other than Mobile App Development?

Despite the fact that mobile technologies is consistently developing into a industry by itself, does not sufficiently mean that they are absolute reasons for your business. The study conducted by Gartner Inc., 42 % of organizations are expected to increase their expenditure on mobile app development, on an average of 31 % in 2016.

We see that there is growth in the mobile app development market, but there seem to appear no urgency in the scaling up of the mobile app development and there are many organizations which are yet to set them as priorities. So, even after creating an app, the world is yet to get stormed by it. Infact, although there is some craze that is witnessed in the mobile app development scene, but there are other all-important factors that contributes to growing your business. Following are some of these factors:

ASO Does Not Help

ASO (App Store Optimization) is the process by which the mobile apps are optimized and ensure a higher rank in the search results of the app store. This is achieved by the optimization of different factors within your mobile apps, so that it performs well in the app store. But, an ASO in place is often not the best resolution. 63 % of users, according to Forrester, are discovered with the help of App Store Searches. ASO, when done correctly will lead to the discovery of the mobile apps of your startup, by increasing the visibility and ranking of the products, with the organic search results.The possibility of searching for a product will only increase with the download of the said app in their smartphone, otherwise there are very little chances. Only focussing on ASO is not a resolution for the brands, without the updates required to make the app user-friendly, smooth and flawless.

After Development Upgradation

There are multiple mobile platforms in the market that offers various applications for enticing the users. Launching the mobile app in the app store is not the final point. There is a continuous requirement of the making the apps appear with better qualities, by the developers. New features and the removal of defects are two most important aspect of the app development, even after the developmental phase is over. There is always a chance that the users will discard your app, without any continuous development of the product. Other than these factors an upgradation of your mobile apps, not only takes care of the changing requirements of the customers, but also makes it compatible with more and more devices. There might be other such reasons as performance issues, owing to some security reasons or different versions of the same product, while adapting to newer technologies. It is often found that lack of compatibility with devices accounts for hanging problems in the smartphone, not acceptable by users, under any circumstances.

Marketing and Promotion

As a startup in mobile apps, one must be equipped enough with marketing and promotional skills. There are several challenges that are faced in the actual marketplace. PR and media plan, social and viral marketing are some of the essential activities that needs to be kept in mind. A successful app is often 90 % marketing and 10 % development. Before, starting with the grueling task of developing your app, one must also understand the market for the mobile app, with a through competition analysis.

It becomes difficult to stand in the midst of the competition, in this fiercely competitive field of mobile app development.

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About The Author

Jas is a blogger, author and strategist and have worked with companies and brands to optimize their online strategies with digital content and social media marketing.

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