Why Developing a Mobile App is Not Sufficient for Driving Your Business?

Saurabh Singh May 23, 2022
Why Developing a Mobile App is Not Sufficient for Driving Your Business

The mobile app development trends is not only the forte of large corporations, but also pursued by the small and medium businesses. These businesses often realize that an effective mobile strategy involves developing a website, that is mobile-friendly.

As there are too many benefits for developing mobile app, we often see that the small businesses are resorting to mobile app development for their respective businesses.

The trend on the mobile app development is still working, but the major concern is whether this is sustainable in the future or not. In the year 2016, we expect to see an increase of 31% in expenditures, directed towards mobile application development by 42% of businesses.

Scalability remains an issue for the mobile app development companies, even though the demand for mobile apps is increasing day by day. This mounts a pressure on the IT companies to resort to faster ways of developing mobile apps. Moreover, the businesses must not stop their quest for earning revenue for the business, only by developing mobile app but there are several other factors contributing towards their business growth.

Here are some these minor factors for growing your business:

1. Post-development Upgradation

The mobile app needs to be launched successfully in the App Stores, after the development but the work of the app developers do not end there. Updates become necessary, so as to assure the audiences that the bugs in the existing apps are getting removed as well as the new features are added to the app, even after the development phase for the app is over.  All these post-developmental activities are simply for taking care of the prospective clients. There is always a high probability that more the users will find out that there is a lack of newer features for the apps, the higher is their chances of losing interest in the app.

2. Unable to Get Help from ASO

App Store Optimization (ASO) is a must for the apps that gets launched in the App Stores. The mobile apps need to occupy higher rank in the search results for the mobile app by optimizing the apps with a process called ASO. As per a study conducted by Forrester, 63 % of the total apps are discovered only through the App Store searches. The users generally downloads these app on their smartphones and then comes the part of liking the features of these apps. If, by any chance the users do not like the features, they will stop installing the apps and then it becomes extremely difficult to make these customers come back to you as they have already re-installed these apps. So only focussing on ASO is not a resolution for the brands, what is needed is the updates so that a flawless, smooth and user-friendly app evolves.

3. Cost Is Not Always Important

The cost incurred behind mobile application development does not have the final say in deciding whether, the apps becomes successful. We have many instances when the apps fail to generate interest among the users, even though millions have been spent on developing a mobile app. On the other hand, an app that did not incur too much of development cost will not be likeable to the users, on account of superior UI/UX interfaces.

The App Stores showcases almost two million apps in them. So, generating likeability of apps among such a huge a competition is indeed a difficult proposition for the app publishers.  Something unique and collaborative methods needs to be done for achieving this end.

4. Promotion of the Mobile Apps

There are too many challenges in the mobile app marketplace. Some of these are PR, viral and social marketing. In fact, the success of the mobile app is majorly contributed by marketing and not by development alone. Before, even starting with the development of the mobile app, it is needed to conduct a thorough competition analysis.

Mobile apps apparently provides a wonderful way of getting connected with the customers. We may summarize by saying that mobile apps are about staying close with your loyal customers, although it may not be able to save your business always.

Appinventiv, is a one of the best app development company. They have achieved exceptionally higher revenues, working with cutting edge technologies across diverse platforms such as  Smartphones, Wearables, Internet of Things and iBeacons and many others.

Saurabh Singh
CEO & Director
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