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Apple Launches an Arabic App Store

By Bhupinder Kour
July 15, 2019 5 min read
Last update on: July 16, 2019
  • App Store is Arabic-friendly now.
  • It adds a right-to-left swipe typing option.
  • It opens new doors for local app developers.
  • It will be made available to the public just after the release of iOS 13.

Apple has recently given the biggest treat to Arabic countries. 

The tech giant has launched its all-Arabic App Store, in which the complete user interface will be in Arabic. This implies users will be able to perform all the task, right from searching for a particular application to updating their application and typing feedback in right-to-left format, in Arabic. 

This is not the first time Apple is putting a special focus on Arabian nations. The tech giant launched its first store in Arab back in 2015 and announced that Siri will be able to talk in Arabic

This, as a whole, gives an indication that Apple has a motive behind localizing its App Store to Arabic – something that we will reveal in the next section.

What Made Apple Launch an All-Arabic Store

1. Though the Middle East population is comparable to that of the United States’ in numbers, it has more younger people. In Middle East nations, more than two-thirds of people are young individuals (below the age of 35).

Now since these individuals have a greater inclination towards technology innovations, they can be easily convinced to make a purchase. Meaning, targeting Middle East nations brings more sales and conversions.

2. Internet users from the Middle East, as shared by the statistics, counts for 4% of the world’s population. However, only 1-2% of the Internet’s content is available in Arabic, implying focusing on this language can bring higher opportunities and ROI.

3. Unlike the American market, Arab and Middle East market is not yet saturated. This means you have a higher scope of customizations without compromising on the revenue front.

Now while, this is all about what this Arabic-app store mean forApple, let’s dig deeper into the market and discover what it means for the mobile app developers.

Why Mobile App Developers Should Pay Attention to All-Arabic App Store

1. There is a limited amount of Arabic content available in the mobile marketplace. And so, is the competition. Meaning, localizing your application in Arabic and submitting on Apple’s new App Store can provide developers with better visibility, and chances to get a bigger slice of the market profits.

2. Above all, this move will give local application developers an opportunity to expand further in the Apple ecosystem.

The App Store is currently available to subscribed developers and members of the Apple Beta Software Program. However, it will be accessible publicly after the upcoming Apple OS is live in the market and users have tried their hands on iOS 13 features.

So, let’s wait till this autumn to see how fruitful does this effort proves to be for users, app developers, and tech giant itself.

Bhupinder Kour
Bhupinder Kour
Content Writer
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