Appinventiv’s Partner Makes it to the Oscars

Appinventiv Technologies May 21, 2024

Gully Boy, the Bollywood feature film which was released in February 2019 has become India’s official entry in the International Feature Film category at the 92nd Academy Awards. The celebratory news has not just sent the entire Bollywood and rap industries’ patrons into an excitement frenzy, but also the Appinventiv team.

As part of its promotion, Excel Entertainment launched a mobile application – Gully Beat, which was inspired by the storyline of the movie – bringing underground rap community on the foreground and making it mainstream.

For the creation process, they chose Appinventiv technologies as their official design and development partner.

“We came to Appinvnetiv were looking for an app that would not just help us promote Gully Boy but also solve the challenge of a lack of a platform for truly talented artists to showcase their talent.” Digital Project Head, Excel Entertainment.

Just how the movie depicts – The rise of a DIY Rap Culture, which welcomes everybody without discrimination, ‘Gully Beat’ application was also conceptualized to help the nation’s aspiring rappers create their rap tracks inside the application and share them on their social media.

They contacted Appinventiv seeking end-to-end help with design, development, QA, and deployment, with the condition that the application should be made live within 2 months – to coincide with the time of the movie release in theatres.

We deployed a team of 5 to bring the Gully Beat application into production with the help of some of the most robust technologies in the industry. With the support of the engineering and design team, we were able to launch the application before schedule, in under 1.5 months.
And the platform that is today making ‘India Never Skip a Beat’, witnessed a record download rate of over 20k within one day of the launch with no issues and glitches.

It is a proud moment for our entire team who worked to make the extension of the blockbuster movie a robust reality. We congratulate the entire team of Gully Boy and Excel Entertainment on becoming an official Oscar entry and wish that they see a win.

Appinventiv
THE AUTHOR
Appinventiv Technologies
Prev PostNext Post
Read more Press Releases
High growth companies asia pacific 2024

With an Impressive 357.6% Growth, Appinventiv Joins Top 500 High-Growth Companies of Asia-Pacific 2024

Appinventiv, a global digital engineering leader, has joined the APAC High-Growth Companies list of 2024, owing to its impressive absolute revenue growth of 357.6% from 2019 to 2022. The tech giant is now ranked at #174 among the Top 500 companies of the Asia Pacific region. With a consistent client success rate of 97%, the…

Appinventiv Technologies
AppInventiv Ranked Top Android Application Development Company On Clutch

AppInventiv Ranked Top Android Application Development Company On Clutch

“AppInventiv we believe in turning your dreams into reality” AppInventiv is the Top mobile app development company, it has been ranked among the top development companies creating various consumer apps. Having completed more than 230 mobile applications, more than 100 creative inventors, more than 35 app and more than 10 projects funded in a short…

Appinventiv Technologies

Appinventiv Ranked Amongst the Top 1% Service Providers on Clutch For the Third Consecutive Year

December 12, 2023, Noida: Appinventiv, which has been shattering records year after year, has again proved its mantle by finding a place in the Clutch 1000 List. This list celebrates the most innovative and inspiring companies on the platform, out of a total of 280,000. Appinventiv was ranked 215 in this list and it is…

Appinventiv Technologies
Mobile App Consulting Company on Clutch Most trusted Mobile App Consulting Company on Clutch
appinventiv India
INDIA

B-25, Sector 58,
Noida- 201301,
Delhi - NCR, India

appinventiv USA
USA

79, Madison Ave
Manhattan, NY 10001,
USA

appinventiv Australia
Australia

Appinventiv Australia,
East Brisbane
QLD 4169, Australia

appinventiv London UK
UK

3rd Floor, 86-90
Paul Street EC2A 4NE
London, UK

appinventiv UAE
UAE

Tiger Al Yarmook Building,
13th floor B-block
Al Nahda St - Sharjah

appinventiv Canada
CANADA

Suite 3810, Bankers Hall West,
888 - 3rd Street Sw
Calgary Alberta