One of the most renowned fast-food restaurants globally, Pizza Hut operates under the billion-dollar Americana Group in the UAE.

As part of our Americana Group project to build 18 mobile apps for 5 of its brands in a single year, we launched 2 Pizza Hut food delivery apps in 4 countries across the MENA region – UAE, Egypt, Bahrain, and KSA. The apps for all locations feature excellent UI/UX that allows users to navigate and order food in a few clicks effortlessly.

Industry Restaurant
Services Design, Development, Support & Maintenance
Business Type Enterprise
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How we Developed an Engaging Pizza Hut Mobile App in the Middle East

Despite being a leading pizza brand, Pizza Hut did not have a well performing digital appearance. Their app did not have an extensible and scalable architecture, which also led to the poor user experience.As a result, Pizza Hut needed to create a mobile app that was not just fully functional but also highly engaging for customers.

Our team focused on designing a UI/UX for the app that was visually appealing. Our design team conducted extensive research, which let us quickly grasp the users' needs and drive Pizza Hut’s business to digitalization using the greatest tools and technology suite available.

Mohit Mendiratta
Director - Restaurant Technology Americana Group (kuwait Food Co.)
Our search for an industry leader that could design, integrate, and digitally engineer fluid and eye pleasing apps in restaurant space ended with Appinventiv. The agency helped us unlock opportunities by building specialized capabilities that empower scalability. Innovation-led digital transformation of our processes by Appinventiv is playing a pivotal role in tackling our scalability requirements.

Our Process



  • Wireframing
  • User Journey Mapping


  • Backend Development
  • Architecture Development

Support & Maintenance

  • Quality Testing
  • Post-launch Maintenance

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Our Project Challenges


Screen transition

With large data sets in the form of multiple food menus and extensive user base in various countries, achieving quick screen transition was a challenge. Our team with its immaculate planning and use of the right tools ensured a much quicker Pizza Hut delivery app screen transition time.


Operational challenges

At the starting of the project, there were different operational issues due to product management. Our team keenly studied all the issues across the layers and the legacy system, and resolved the challenge by taking appropriate actions at the right time.

Appinventiv's Development Journey with Pizza Hut:

Following a Product Discovery workshop, we invested most of our promised time in product research & wire-framing to lay out the structure & architecture of how Pizza Hut had perceived their new app to look like. Our development team put extensive effort on UI designing that could improve the user's journey across the Pizza Hut app for an easy, speedy and glitch-free food ordering and delivery experience.

The pizza hut delivery service app we created assists our client in achieving long-term success along with having regular updates to investigate performance and consistency, resulting in increasing application traffic. Furthermore, our team integrated unique features to automate food ordering & delivery right at the customer's doorstep eliminating unexpected delays.

The Results

App Downloads
Conversion Rate Increased
Screen Transition Time Increased

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