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Incepted to make the business learning mobile, Bada Business application brings the extensive knowledge of Dr. Vivek Bindra and several other business leaders like Alfred Ford, Balaji Viswanathan, Manu Jain on users’ fingertips, on the move.
With YouTube becoming the hub of motivational speakers, the listeners have also started choosing the platform as their go-to platform for consuming the video content. But because the very foundation of YouTube is based on distraction, it is difficult for viewers to remain focused on the video series. Also, since the comment section is a very restrictive space for viewers to get in touch with the speakers, the all problems addressing two-way communication gets difficult.
When Dr. Vivek Bindra’s team contacted us, they were looking for a solution to change this equation. They wanted to create an application where users would get complete access of the videos in one place. Plus, become a part of a community where all up and coming entrepreneurs discuss their journey.
The project called for the involvement of UI/UX Designers, Developers, and QA Experts’ whose combined efforts would result into a robust experience. The intent was to give the users who relied on Bada Business app to grow their business knowledge, a platform to interact with on the move.
Following the research, we designed the visual part and flow of the application keeping the user persona in mind.
The mobile app development team participated to convert the user experience elements into a working application.
The QA team was responsible for ensuring the app was ready to sustain the 1 million user base.
We had to make sure that the application gets live in stores in one go, without any re-runs.
Some of the top brains from our design, development, and testing teams were involved in transforming the idea into full-fledged Android and iOS applications.
The result of our 4 months of design and development efforts resulted in an application that grew on to earn 4.7 stars on both Apple App Store and Google Play Store in only under 3 months of its launch. The download rate had a similar spike story to share. In a very small amount of time, the application became a part of 1 million app users on both App Store and Play Stores