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A Personalized News Experience On the Go with the Nation’s Largest Media Channel - ABP Live

Industry Information Media
Services Conceptualization, Design, Development, Maintenance & Support
Business Type Enterprise
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A Game Changer Mobile App Ensuring Higher User Engagement

For a brand as big as ABP Live, optimising the huge database of videos to show news feeds of different genres and languages was a challenge. The channel wanted to enable a fast, user-friendly and glitch-free experience of live content streaming on their app.
We redesigned the entire app to ensure a robust architecture. We added unique features like “Clips'' that enables the reader to flip through trending news bits, just like scrolling through Instagram Reels. We also integrated the “Podcasts” feature to let the reader listen to the trending news on the move.

Our Process



  • Content Consumption
  • Content Management


  • User Journey Mapping
  • Wireframing


  • iOS Development
  • Backend Development


  • App Store Deployment
  • Post-launch Maintenance


  • Modular Testing
  • Integration Testing

With abundance of live news content, we were looking for a mobile app solution that could enhance our user engagement and ensure user retention. When we met the AppInventiv team and saw its diverse portfolio of clients, we were sure it would execute our requirements well.

Our Project Challenges


Handling the Huge Database

Ensure the big database is handled efficiently on the first screen of the app, thereby offering the best user experience.


Improving the Code Architecture & UI/UX

Manage the code to make it configurable from the backend & simultaneously modify in the frontend for altering the UI.


Live-Streaming Processing Solution

Ensure a glitch free live content streaming with real-time news clips & videos saved on the mobile’s local database.

Appinventiv’s Development Journey with ABP Live

Following a detailed discussion with the entire ABP team, we knew that the whole app needed designing & development. Our experts from each of the domains followed the best industry standards to rework the app’s design for bettering the UI & UX. Experts from Android, iOS, Backend development teams, along with two QA testers, an Architect, a Designer and a Project Manager put together the best technology stack to make the app ready for real-time updates, live video streaming as well as a smooth user journey.

The Results

app downloads
increase in session time
with enhanced UI/UX

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