New technologies continue to reshape almost every business, including Retail. Companies are highly investing in different technologies and tools to revolutionize the customer experience. And this way, stay ahead of others in the market. One of such technologies adopted by the retail industry is Beacon technology. It is the technology integrating the digital and physical experience seamlessly.
Are you still not aware of Beacons? Wish to know how this technology is transforming the retail sector? Here’s a brief detail shared by our expert app development team:
What Beacon technology exactly is?
It is an effective marketing tool to attract customers and provide them personalized shopping experience. Small, wireless devices called beacons are used in this innovative technology. These devices transmit a weak Bluetooth signal to other Bluetooth enabled devices in that area. As per our knowledge, customers get notifications on their mobile apps when they pass nearby. These notifications are basically related to sales and discount offers given by a store.
Beacons are safer than other technologies since it gives users control of the mobile apps that hold beacons. In other words, they are authenticated and with user permission, which can ultimately lead to tremendous experiences as a result.
How is it changing the Retail world?
The customer, these days, are glued to their phones for getting everything done, including shopping. They look for convenience along with good customer service. In such a scenario, Beacon technology is the need of the hour. It encourages users to embrace technology as well as drifts their approach from online shopping to traditional shopping. According to our app developers, beacons are prompting retail business in the following ways:
Beacon technology has revamped the retail business. It has come up as a helping hand to struggling physical stores and has integrated digital and physical shopping experience. It has added more value to the business and offered new ways to give build better customer relationships. To get your own beacon enabled app ready, contact us now!