How to Determine the Cost of an On-Demand Delivery App?
The on-demand services are for delivering door-to-door services from people around the globe. These on-demand delivery apps are very much in demand over the last few years. Whether it is shopping for your favourite grocery items or availing of a taxi ride, all these are available in the form of these on-demand services, that too with just a few taps on the mobile device.
What are the Characteristics of an On-demand Delivery Marketplace?
Here are some of the characteristics of a on-demand delivery marketplace:
- Faster Delivery of Products and Services
- Imparting a Mobile-first User Experience
- Prices are Cheaper Compared to Traditional Service Providers and Sellers
- The Payment Method is Frictionless
- Contractors Work Independently and Part-time
- Actionable Rating Systems
KPIs for On-demand Apps
The most important KPIs need to be identified and tracked for the success of the on-demand delivery app and these are:
There are two factors to be considered under this and are :
1. User Acquisition
The advantage of the on-demand services lies in the fact that they are cheaper and faster delivery. The competitive advantage for the business lies on:
Starting at Local Levels
A smaller investment is required for starting a business. This translates in the on-demand market scenario as limited within geographical area and with dense population. This will only grow your user base without slowing down the service.
Advertising Before Launching the App
Advertisement of the on-demand app must be carried out before the app is launched. All channels must be used for the purpose, from social media up to PR.
A referral program in your app is used for acquiring users for the app. When the referral is given from the customer, he invites a friend who uses the app and is ensured with a free delivery in return.
Collaboration with Retailers
The retailer has already acquired a customer base, so collaboration is a great way to grow the user base. Initially, the startups may contact with the smaller retailers but later larger retailers are brought into picture.
2. User Retention
Both the customers and contractors need to be retained. There are some strategies that need to be in place for these:
Most of the customers usually have a tendency to stay with the same company developing the on-demand mobility solution. Impeccable customer service and reliability are the two ways to retain users through the on-demand delivery app. Trust of the customers are obtained through the following strategies:
Actionable Rating System
Customer feedback becomes important after delivery is completed. Innovation of the app is based on user feedback. The customers remain happy while reacting to the feedback.
Vouchers, gifts and discounts are quite useful for the continuity of the customer’s use of the app. Higher discounts may be allowed for those users who are using the apps for a longer time. Special offers are implemented with the loyalty programs.
Customer support is easily obtainable through the on-demand app. Quick and friendly responses to the complaints and enquiries from the customers must be ensured.
How to Find the On-demand Delivery App Cost?
There is a cost estimate provided by the on demand mobility solution company which includes the working cost of the developers, designers, team members and the Project Managers who are working in the project.
The on-demand delivery app cost depends on the recent trends and the industry standards and this may vary from company to company. The variation in the average range occurs because of additional features and functionalities as demanded by the target audiences.
The cost estimates are based on the working number of hours and the hourly rate. The price of your app depends on certain features such as promo codes, referrals and payment with mobile wallets. The average number of hours that goes into the development of on-demand apps like Uber or Lyft are somewhere around 2000 hours, which when calculated on the basis of the average hourly rating of 30$ comes out to be – 60,000$.
The on-demand delivery apps have the important feature of taking payments through mobile wallets or credit cards. The cost incurred for the on-demand mobility solution is usually based on per-hour basis, as implementation of the promo codes for the apps takes three additional days.
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