The booming rise in smartphone leads to a high surge in the number of mobile apps. Applications are the driving force behind smartphones and also tablets and this as a result have a huge dominance over the tech consumer base. Mobile app development sector is expected to grow up to $80 billion in revenue in the year 2017 and by the year 2020, it will exceed $100 billion in revenue. App development industries is committed to enhance the digital experiences for their valuable clients with the help of highly advanced technologies.
This year machine learning can be expected which has the capability to change the blueprint of the mobile app industry because of facilities like analyzing big data and predicting outcomes. Furthermore, it will also help in improving customer service without any human intervention. Companies like Facebook, Google, IBM and Microsoft are paying a lot of attention on machine learning and artificial intelligence and due to this, industries like retail, healthcare, finance and banking will be heavily relying on machine learning apps in the year 2017.
There is seen a huge shift in the consumer behavior because of the downfall of blockbuster and there is a higher chance of traditional cable TV to fall in this category and as a result, large media houses are focusing on online video streaming platforms. Thus, streaming media devices will grow to a great extent. Hence, the demand for apps that focus on streaming content, similarly to the way YouTube and Netflix offer content streaming on a mobile platform.
PWAs are defined as websites that look and feel like an app. The best thing about such apps is that they are backed by Google in order to support their search engine algorithm and it also offers the ease of the web with the user experience of an app at the same time. In addition, the cost of developing progressive web apps is very affordable. Such apps are must-have for industries like media, entertainment and e-commerce and many more industries of the same genre.
The usage of deep linking is going to rise in the year 2017 for both Android and iOS operating devices. Mobile app marketers will use will use deep linking with the motive to produce more effective as well as non-intrusive ads. This is also considered as the more improved as well as highly personalized push notification strategy for mobile applications.
Today, a large number of companies are realizing the importance of going digital in order to stay ahead of the competition. Digital transformation for enterprises has become a very crucial factor in this digital age. Both social media as well as IoT are playing a vital role in changing the way enterprises connect with their customers as well as employees for the improvement of customer experience. Retailers are integrating location based technologies due to which customers can shop anywhere and at anytime. This is one of the biggest mobile app development trends to look out for in the year 2017.
With the emergence of progressive enterprises, the N-Mark will soon become the most identifiable symbol. You expect mobile payments as well as billings intertwined with NFC in 2017. Due to NFC, you can easily make payments with your mobile device within 2 inches of NFC device. In other words, the technology paves the way for contactless payments. NFC payments are highly secure and many companies like Target and Walgreens offering easy mobile payments with this easy method.
This technology is making a revolutionary change in the mobile app industry because with this technique, users can touch and feel virtual objects on their devices. 2017 is the year when this technology will finally go mainstream, allowing people to explore the virtual world.
Mobile app development industry is showing no signs of slowing down and in the near future, more and more companies will be seen making optimum utilization of mobile apps. If you are the one who is looking forward to grow your business with apps, don't miss these amazing mobile app development trends.
Appinventiv is a renowned company with proficient app developers who are capable enough of developing qualitative apps. So, if you are in the search of a partner who can develop apps for your business, then it is undoubtedly, the best choice.
Shivam Srivastav is Marketing Communications Manager at Appinventiv, one of the fastest growing mobile app development companies with 230+ ‘top-notch’ apps in app stores. He is passionate, adept and works in collaboration with the top mobility experts to cater the mobile app development requirements of clients across the globe. He strives to discover new possibilities and always come up with cost-effective strategies. Besides working on the taking the brand to a considerable height, he loves to share his knowledge with others.