How Much Does It Cost to Develop an App Like Tinder?

Prateek Saxena March 31, 2022
How much does it cost to develop an App Like Tinder

Gone are the days when love used to happen at the first sight. Now, dating apps like Tinder are gaining popularity to fill this gap by letting you find the person of your choice. Now love is just a tap away or more like a swipe away.

While apps like Tinder give its users the chance to fall in love, it puts the parent companies on a direct route to profit and an escalated growth rate.

In this article, we will be looking into Tinder-like app development and answer the most asked question ‘How to make an app like Tinder’ in greater detail with the aim to give businesses an idea into how much it would cost them to make a Tinder like app

So, first of all, tinder app – what is it? Tinder entered the mobile app market in the year 2012. It is a social dating app that allows people to find a match for themselves and then fix a date with the match with the help of a chatting feature incorporated in the app. Logging in to Tinder requires a Facebook ID so that the location and interests can be used to find the perfect match.

Even though Tinder was in many ways the Flagship brand of mobility dating world, a number of apps soon followed the trend that the brand created. Moving further, we will discuss how to make tinder like apps, Tinder price, social media app and dating app cost, and current market leaders in the dating app category.

Market leaders in the Dating App Category

Market leaders in the Dating App Category

  • Bumble dating app is one such app that is trying to give Tinder serious competition. What Bumble does better is that it provides an immediate chatting option to users, unlike Tinder where you have to wait for weeks to chat.
  • Happn is a huge competitor of Tinder giving incredible features like finding and connecting with someone who has crossed your path. The app uses GPS to track every move.
  • Raya is for the elite. The dating app development is done in a way that users are ‘accepted’ in the circle based on their social media strength and other factors.
  • Hinge works on the basis of connections and lets users find a match that is either a friend or a friend of a friend.

While there are many more in the market, the two biggest competitors of Tinder are Happn and Bumble dating apps.

Despite the competition, the application receives one billion swipes per day. There are a number of reasons behind this happening and the most prime one is the feature set that Tinder comes with.

The feature set that Tinder comes up with is soon becoming the standard that all the dating app development companies are following.

How Much Does It Cost to Develop an App Like Tinder

  • The ‘swipe’ feature is great to indicate interest in a profile.
  • Tinder also allows Instagram integration, making it easy to find someone’s Instagram profile.
  • Allows chatting with a match and fixing a date.
  • Tinder has special plans like Tinder Gold and Tinder plus for users who are willing to pay extra to add on some features.
  • Tinder uses geolocation which is quite different from any dating app development.

Now that we have looked into the various features that come as part and parcel of Tinder and other social media app development costs, let us now look into the one feature that drives the complete revenue of apps that function as Tinder – Potential Matches.

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How do apps like Tinder show potential matches?

After learning the whereabouts on the Tinder app, you must be curious to know how Tinder finds the perfect match for users. This is something many users think of when they get a match. Most of the matches do have common interests, location and age group. Let us look at the ways that Tinder dating app show potential matches.

1. The attractiveness of a user

On the basis of the matches that any profile gets, its attractiveness increases. The more matches a profile gets, the more the attractiveness. And they are listed first to the other users when the app is opened.

2. Activeness of an account

When an account is new, matches are shown to it on the basis of most famous or attractive profiles. This is done to get them started by swiping right on the interesting profiles. This gives Tinder mobile app a direction to sway their users in.

When a user interacts regularly after mutual liking then that activeness is also used as a factor to show matches to profiles.

3. Facebook profile

Facebook profile is another way through which Tinder mobile app suggests potential matches. Some information is taken from the Facebook profile such as mutual friends or common interests and then those are used to suggest matches on the Tinder dating app.

4. Other factors

There are other ways Tinder finds a match for its users. Some of the suggestions that a user gets are of those profiles that have already swiped right on them and are waiting for the user to swipe right in order to get a match.

Now that we have looked into the functionality of the Tinder-like app, what does the tinder app look like, and how to create an app like tinder, it is time to look into the technologies that are used in the making of one of the most popular dating apps of our time.

Tech Stack of Tinder Like App Development

Tech Stack of Tinder Like App Development

When you make an app like Tinder, you can make use of the above-mentioned tech stacks. While the above tech stack is specific to Tinder, you don’t necessarily have to rely on them for your app as well.

[Read: How to Choose the Best Tech Stack for your Mobile App]

How does the Tinder App work?

The working of Tinder or any other dating app is a complex process. It’s a two way algorithm. 

The first part of the algorithm consists of real time location mapping of the user to find a potential match. The geographic location based algorithms allow the two users with the smallest distance to match so there’s a possibility to meet in real life. This match has to be ideal in order to work the second algorithm effectively. 

The second part of the algorithm requires the user’s personal details and preferences to gain profile likes and more matches. If the user receives enough matches in a day, their profile is more likely to appear on the swipe screen. 

Apart from these, there are other criteria of working with dating applications. The scoring system of the algorithm keeps everything into account like how the user behaves and interacts online, how often he is active on the app etc. 

As we speak of the various possible algorithms in a dating app, it’s important to note that no dating app is perfect. It is challenging to predict a user’s behavior and preferences through a few details. However, you can incorporate a plethora of advanced features to keep your audience glued to their screens. 

Now that we have seen how the Tinder app works and the ways it finds potential matches, let’s look at the money involved. There are basically four ways any dating app like Tinder makes money:

How much money do dating apps make?

Dating app cost relies on infinite factors such as affiliate marketing, sponsored profiles, in-app purchases and advertisements etc. One of the most common approaches to monetize through your dating app is advertising. Most online dating applications allow native advertisements, video ads and banners to increase app engagement. Apart from ads, apps also make money through below approaches:

1. Subscription:

Some apps give users a trial period to use the app for free and after that period is over a subscription fee is needed to be paid to continue the usage of services. This is one of the most common ways to make money. Tinder launched Tinder Plus for users with additional features that see people who have swiped right on their profile. The subscription fee for under 30 years is $10 monthly and for people above 30 years is $20 monthly.

2. Ads:

Ads are spaces for third party companies. For advertising on apps like Tinder, which has a huge audience, advertisers have to pay a good sum of money. Although it hasn’t been disclosed officially by Tinder about the cost of ads on Tinder mobile apps, a source found out that it costs $5000 and above for one ad placement.

3. In-app purchases:

The in-app payment integration can be made by users to access certain special features such as emojis, icons, etc. This is a way of earning when you make an app like Tinder.

4. Premium plans:

When companies build an app like Tinder, they keep certain special features locked. These features can only be unlocked after paying a certain sum. Premium plans include Tinder Plus Gold plan and Tinder platinum, where you also get the benefit of sponsored profiles. 

5. Others:

Dating apps have other features as well. For example, in the Bumble dating app female users only see the matches for 24 hours after which the match disappears. So if the male users want females to see their request for longer, they will need to buy the extended time of 24 hours.

With this, you now know how to make an app like tinder, factors that impact the dating apps cost and what it takes to develop an app that works just like Tinder and also the different ways you can make money off of your app. The next and last section that we are left to discuss is – How much would it all cost you before you start making profits on your app.

Let’s answer that for you.

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How much does it cost to develop an app like Tinder?

Noting the features that are prevalent in the Tinder app, it can be assumed that the cost to develop apps like Tinder would come somewhere around $40,000 to $50,000. However, this is a very rough estimate.if you want to know how much does it cost to create a dating app like tinder, there are a number of factors that can increase or lower the dating mobile app development cost. Some are discussed below for you to consider before taking your next big step: 

1. App platform

To create an app like Tinder, iOS platforms cost comparatively less than Android platforms. Since android applications require multiple testing on various devices, it is important to explore the possible development opportunities on both the platforms. 

2. App design 

If you are looking to incorporate tinder-like app design in your social media application, note that the development cost is going to be relatively higher. You can take advantage of the advanced designing and development tools available to run down the cost. A reliable social media app development company can help you with developing a Tinder clone at an affordable price. 

3. App size 

App size signifies the total number of features and functionalities the app carries. The more functionalities your business app bears, the higher it’s development cost will be. 

4. App developers

The tinder app developers have a proficient experience and expertise in creating dating applications. Therefore, the location of your app developers, their history and experience also play a significant role in determining your app development cost. 

How can Appinventiv help you with social media app development? 

Now that you have gathered the complete understanding of not just the Tinder clone app market potential but also the answer of how to build a dating app like Tinder, along with the near actual Tinder app cost estimate, it is time to find a reliable social media app development company to power your app with social capabilities. 

Appinventiv’s team of experts can make your social media app stand out of the sea by using the most advanced technology stack and integrating the modern elements of connectivity. 

You can use the above information and contact our team of mobile app development experts and get your Tinder clone app made. 

THE AUTHOR
Prateek Saxena
DIRECTOR & CO-FOUNDER
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