In today’s world, people around the world are staying connected with their cell phones. The mobile phones are now essential part of the business entities as well, as more and more companies are jumping into the area of mobile application development, by investing their valuable resources, time and money.
The technology and tools are evolving at a rapid pace and there is a constant pressure on the app development companies to deliver fast. As there is no dearth of competition with numerous development companies trying to catch hold of the attention of the customers, it is advisable for the mobile application development companies to rely on a set of best practices on technology, methodology, security, performance and analytics and many more. Just by following these best practices is not enough to achieve success of your mobile app. But, they definitely provide a framework for fulfillment of a potential success for the mobile app.
A mobile app fails not because of technology, but because of lacking a personalized experience through the app. It is the psyche of the user that is of utmost importance for mobile application development. Other than understanding the users the mobile application development companies must devote their considerable time towards learning from the competitors. Some of the best practices are finding the benefits of the mobile apps, testing the competitor’s mobile apps and exploring similar ideas in the App Stores.
The first thing that need to be considered much before you plan or develop your mobile application is the audience targeted by the app. One need to understand the profile of the users, the goals and challenges faced by them and how the solution will eventually help them. Developing a mobile app by keeping in mind the the profile of the target audience always ensures success for the app.
Usability of the mobile app is another critical factor. App usability is useful for the optimization of the adoption and the acceptance rates, thereby ensuring the success of the mobile app. The mobile app that you are developing must have a user-friendly and intuitive interface. Moreover, the app experience must be consistent across all platforms and your mobile app must have interactions similar to other mobile apps residing on the same platform.
As companies worldwide have their priorities set on the consumers. Most of these entities have apps for customer service. The apps on the customer services will obtain direct data and information about the people. This will not serve the customers at remote locations but also save time, money and energy for the businesses served.
There are obvious benefits of developing a mobile app by using native language and SDK, for each of the platform. But, resorting to the MBaas platform will lead to quickly and effectively developing cross-platform apps on Android, iOS and Windows phones and many others. A cloud-based app builder is a great solution as that reduces the cost related to building server infrastructure and lack of willingness, particularly for the small businesses in wasting time behind developing mobile apps across the various platforms.
Mobile apps are vulnerable in nature. There are many security best practices that must be followed, while developing the mobile apps. Some of these are encryption of data in transit, while transferring personal information, encrypting the data stored in the Cloud as well as user authentication. The adequate levels of privacy and security measures will protect the users of the mobile apps along with their data.
A continuous improvement in the mobile app as well as the features and usability is made possible through the built-in analytics feature, monitoring and tracking user activities and interactions, which provides the necessary data through this mechanism. The feedbacks from the users are also made useful for bringing about an improvement in the mobile based application, making it responsive.
Following the above best practices will only ensure that you are one step closer to developing a successful mobile app.
An award winning, author and illustrator, George Bealer is also a marketing expert. Being a social media enthusiast, he believes in the power of writing.