7 Strategies to Ensure Better Mobile App User Engagement

By Shivam Srivastav| Monday, June 26, 2017 08:49 AM |6 min read

Developing a world-class app is a lot more than just having a great idea. There is a need of proven strategies that plays a vital role in driving better engagement for your app. There is no denying that mobile app engagement targets at keeping the customers interested in your app. User engagement is the desire of all mobile app developers.  There are many app development companies that understand the importance of user engagement for your app. In this regard, Appinventiv is a leading company that combines latest mobile technologies with effective methods of engagement to build business value. If you are working as a developer, then you need to consider all those important ways that can increase mobile app engagement.

Tried and tested methods to increase user engagement

Easier onboarding

A seamless onboarding experience can help you in minimizing abandon rates. In other words, if there are so many steps to sign up, confusing features, lots of information fields, users will delete the app without thinking much. Hence, effective onboarding is of utmost importance. In this regard, perform listed below steps:

  • Make logins as well as account creation easy
  • Avoid overloading users with a lot of information
  • Make your users understand the app easily

Pay attention to personalization

Personalization plays a pivotal role in providing a more unique and relevant experience to the user. Thus, he or she will continue using your app. This means that whenever possible, personalize the user experience. This can be done by displaying relevant content. In addition, you can include the name of a user on screens and in messaging.

Consider rewarding users

In order to drive engagement, giving users incentive to use your mobile app can be very advantageous. Apps that use in-app purchasing can reap benefits from time-sensitive discounts. On the other hand, freemium apps should adopt the method of providing usage-based rewards.

Push notifications

Push notifications are very important in keeping people engaged with your app on a regular basis. Access to user data paves the way for intelligent implementation of push notifications. Thus, as a mobile app developer,  you can adapt this method for improving user engagement.

Hassle-free procedure to contact you

Feedback of your users is important to make your app successful and is an effective way to increase engagement. Provide easy access to get in touch with you. In this regard, you can use tools like Zendesk or HelpScout.

Update your app

If you are not able to keep your app updated, then this can cause users to look for other options. There is nothing wrong in saying that updates show up in app stores. Apart from this, it shows your users that you are committed to your app. However, your updates depend on the types of releases you are doing.

Conclusion

All the above-mentioned strategies drive better engagement. However, there is no need to apply all these approaches at once. This is because it is important for you to understand the impact of any of these tactics on your mobile application.

Related Articles:

Continue exploring the landscape of product design with these helpful resources:
About The Author

Shivam Srivastav is the Marcom Manager at Appinventiv. He is a dynamic marketing strategist who believes in transforming technology in ways that are digestible to the end users. Shivam plans strategies to cross the technical corporate speak and reach the masses in a language that they can relate to - value, knowledge, and solutions. In order to reach the masses of untapped potential, he keeps himself well read on the issues that small and mid-cap organizations face and what they need when in the marketing funnel.

Recent Articles: