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Is Pandemic Ideal Time for Your Startup or Mobile App Idea?

By Sudeep Srivastav
March 26, 2020 7. min read
Last update on: July 29, 2020

These are really desperate times if nothing more. The COVID-19 pandemic was as unanticipated for the world as a bolt of lightning striking the earth. 

Since most of the influential countries are on complete lockdown while others are preparing for the possibility of the worst, its domino effect is putting the world economy in absolute shambles and welcoming the recession which was already due. 

Amid all this chaos and unforeseen, lies the future of many existing startup businesses paranoid to the core they might not see the sun of the booming economy.

The conundrum that most entrepreneurs must be in right now has to be – whether this precarious Coronavirus winter is the best time to start a business or similarly, invest in developing a idea for a mobile app.

Multiple sources may state the obvious speculation that the economy is on a downfall leading to a mass loss on a global level; nevertheless, there is always a silver lining for some and we are going to bring it to you.

So, without any further ado, let’s embark on the road to the startup advantages of startup app development or starting a startup ideas during pandemic.

Why should entrepreneurs build a mobile app or go ahead with their post pandemic startup ideas?

1.   You may just be the only fish in the pond

The ambivalence of the current situations has believed to scare-off the wantrepreneurs from the market. They only initiate when the situations are in favor of the possibility of earning money readily. This gives enough space to the entrepreneurs like you who are ahead of the curve and believe in running opposite from the crowd (pun intended)

Like Salmon fish, it is the ones who swim the opposing current towards upstream, jump waterfalls and do not stray from their goal irrespective of exogenous conditions, that would come out stronger once the pandemic is over and the economy starts to become stable.   

2.  An MVP now can make your business stable for future

A true entrepreneur knows that the best income source for any startup is the pocket of customers and not capital ventures. Since Sequoia Venture Capital has announced COVID-19 to be the ‘Black Swan’ of 2020, companies who were expecting to fundraise are in a pickle now. This is one of the obstacles or rather effects of recession on startups and markets in general.

Ipso facto, it is not ideal for startups to be utterly dependent on these fundings in a recessionary economy. This is what answers the question of “why do we need MVP” . Developing an MVP at this point is your best bet to generate revenue and ensure self-sustainability.

{To know how do you develop an MVP, refer to this extensive article}

Since an MVP is not an over-engineered solution, it takes less development time on top of the cost of development that’s easy on the pocket.

Ping us now

3.  If these apps are bagging big, so can you

Let’s look at some niches and their applications that are the most in-demand right now and are truly capturing the business  opportunities during recession as they come.

Entertainment and Streaming apps

Recent events have limelight that people are now more willing to spend on streaming subscriptions. Since the world is on lockdown, people are reaching out to these entertainment mobile applications to pass the time. 

Although, things might not be as smooth for Netflix on the production front, according to Yahoo reports, applications like Netflix in this niche are really profiting since the app downloads and subscriptions are on the peak. Meanwhile, people are spending more average hours of streaming. 

Not that more hours spent, in any way, will benefit the company anymore; it is something startups like you can benefit from if you plan to develop an app like Netflix.

This popularity has not left entertainment apps like Tiktok from the picture. You can see many celebrities using the application for various purposes be it for educating people and spreading awareness or the subtle joy of doing everything and nothing on the app. If you unleash an MVP of the app like these in the market now, you’ll be one step ahead of the competitors.

Video conferencing apps 

Since most of the organizations have implemented work from home, the app stores have seen a huge surge in the downloads of video conferencing apps like Zoom. It is currently number one free application in the App Store

Mental Health and meditation apps

According to Adweek, Breethe a meditation app has secured 41st spots in the health and fitness category ranking by skipping 31 spots over the last week itself and BetterMe, another meditation app, jumped 70 spots up to 26th position.

Employers Investing in Behavioral Health Coaching

Moreover, the Ginger app and other mental health platforms that are offered by employers to their employees have witnessed a surge in usage since employees have turned to online tools to manage their anxiety. Moreover, in stressful times like this, people are reaching towards such mental health and meditation applications to maintain their calm. 

Food delivery app segment

Due to the on-going social distancing and lockdown, people have turned towards the food delivery applications. In fact, on comparing the average daily downloads from February to March 15, it was noted that apps like Instacart, Walmart Grocery, and Shipt have witnessed their daily downloads surge by 218%, 160%, and 124%, respectively. This surge might be owed to the “contactless delivery” initiative which was first implemented in China.

There are many pandemic proof business ideas like these that are taking the most advantage.

4.  Can get a hold of brimming talent for less value

This is one of the many positive effects of recession on start-ups. Once the lockdown situation has passed and recession finally hits the world economy, the high unemployment rate will prevail – something you can, fortunately, benefit from as a startup.

Instead of professionals, you can hire fresh talent with a lot of potential to offer. As dismal as it is, in recessionary times, people are more willing to do the work for below-market salaries in return for benefits and equity-based recompense. 

Moreover, a market headed towards the downfall also produces many refugees from big companies. They can really help startups with their expertise and experience.

5.  Chance to mold value proposition as per market demand

Unlike established organizations, you can easily modify your startup’s value proposition to make it more suited to the market slowdown and minimize any adverse impact of recession on business. After all, ‘a bend in the road is not an end of the road as long as you take the turn’

To make this scenario clearer, let’s say the product you developed enhances productivity. Then, when the times are good you can market it as a ‘revenue generator’ whereas, in situations like these when the market is down, it can be portrayed as a ‘cost-saver’ – something which is more promising. 

For instance, meditation applications were used by people to get away from work stress and get a little detached from it; however, now it’s working as a great tool to increase mindfulness and productivity.

6.  More time to measure your steps

The saying “if you fail to plan, you are planning to fail” is apt when it comes to initiating any mobile app startup ideas. 

Because of the slow pace of the market economy, you have an upper hand to plan out everything related to your startup and the mobile app you are planning to develop. This would not only give you a chance to point out any mistakes or scope of improvement, but also innovate ways for cost-cutting, something which you cannot afford to do in the time of economic frenzy.

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7.  You can get resources in cheap

This is certainly not a brainer that the prices of resources will significantly drop in the coming recession. So, you can easily hire experienced and fresher personnel. Moreover, everything you need to fuel your business startup will cost you less in times like these. 

As an entrepreneur, the two most valuable resources are time and money. During the down market, companies are made to negotiate below the list prices and in fact, even barter for in-kind services. Such situations enable you to make deals reducing the costs and conserve the cash.

8.  Endure now for prosperous future 

If you wait for the tides to mellow down, you may not reach the heights of success you can reach by riding these perilous tides. The point is – do not remain on the sidelines and wait for the uncertainties to perish. Business is all about taking the risk. The bigger the risk, the bigger the success

If you can manage to survive this COVID-19 and recession winter, you will definitely emerge as a successful startup as opposed to those businesses starting at an economic turnaround.

Apart from these genuine and incredible advantages of starting a startup or developing an app during COVID-19 and recession, there are other things that may play in the favor of tech startups and also validate the fact that recessions are the perfect time to start a business.

The fact that the U.S. government has decided to spend $8 billion to fight the outbreak. This would include not only the states, hospitals, and other medical providers but also the tech startups and companies in the healthcare space, like those innovating mHealth med and self-diagnosis apps, among many other things. So, if you are a startup interested in targeting this industry, you can surely benefit to a great extent.

Although this is not the world’s first recession and neither the last and the same goes for the pandemic (unfortunately), these might be just a great time to start a business and help it flourish. If you have left a scope of confusion, reach out to our team of android app developer to get the answer.

Sudeep Srivastav
Sudeep Srivastav
CEO, Appinventiv
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