What do you do to reach a place you have never been before? Simple, activate the Geolocation services and follow the directions. There was a time when people used to hire a location guide or seek for the exact address. But, now they rely on Geolocation. From finding a nearby restaurant to finding the nearest bus stop, GPS is the companion of each person. This has resulted in integration of GPS-location services in the mobile apps. Today, every second businessperson is looking for the best mobile app development company to get a GPS-Based Mobile App.
There’s no deny to the fact that Geolocation technology has opened new doors for many startups and establishments. Its ability to get consolidated into mobile apps has introduced many new kinds of market strategies. Also, it has changed the entire flow of interaction with the consumer.
There is a broad range of applications that works on location-based information. This includes event apps, travel apps, social networking and dating apps, lifestyle and hobbies apps, e-commerce, etc. Some of the major categories you should consider are:
The location-based applications developed by the mobile app developers uses the GPS location or Geo Tag of a smartphone.
Today, every smartphone is equipped with GPS (Global position system) chips inside. The GPS seizes the location and timing which satellites send from space. For accuracy with data, the smartphones takes data from at least four satellites.
And in case the GPS signal in unavailable, the information from the cell towers are used. Mobile networks assist in determining which cell tower the customer uses and compares it with the base-stations’ database. As per the top Mobile App Development Company, this method is widely used in major cities. WiFi also plays a significant role in this as it works just like the Cell ID.
The other most effective technology used in Geolocation mobile application is Geofencing. This technology uses the GPS location of the user to determine how close he is to a particular place. It will give you information like if the user is inside or outside a building, if he has just entered or left. This information can be further used to deliver them enticing offers and thus, give a personalized experience.
With location-based services, your mobile app will generate more awareness of your business and attract more customers. If a user searches for a product or service that you provide, then your name will be displayed to them. Thus, they can easily get to know about your brand and take your services. The very best example of this is Uber Taxi booking mobile app. In this location-based app, you can book a cab through your app and the taxi driver will reach to you. He can travel you to your destination using the geo-location based mobile app. Meanwhile, you can track the route from your smartphone app. This way, they are catering the needs of a larger audience effectively. For the similar customer engagement, reach the right Mobile App Developers and get your location-based mobile app ready!
The advantage of geolocation based app is not limited to the one mentioned above. According to the experts of AppInventiv, the highest search and downloads will take your app rate high. Therefore, topmost search in the app store optimization and so, a profitable brand marketing.
The bottom line is that you should search for the top-rated mobile app development company to get offbeat Geolocation-based mobile app development services. After all, having a mobile business app is not enough unless it includes location services.
Alesia Nik is the Content Marketing Manager at Appinventiv, a top mobile app development company in USA that provides mobile solutions to various industries. Passionate by new technologies and apps, she loves finding new ideas to spread valuable content on ASO and App Marketing.