Today, a majority of entrepreneurs are establishing a mobile presence for their retail organisations and this is mainly because the brick and mortar store owners are not able to acquire and retain old customers. There is no exaggeration in saying that retail mobile app development is an indispensable part of any retail business. It is seen that retail industry is incorporating newer features in its app every single day, but at the same time there are many customers who are not happy or in other words, had a poor experience. It is said that this bad experience enables user to delete the app without thinking much.
There is nothing wrong in saying that well-planned mobile app development for retail business involves a lot of planning, efforts as well as your hard earned money and a little bit careless attitude towards your retail app can ruin the whole retail app development effort, which you and your app developers have invested.
There are many reasons, which allow customers to delete their retail mobile apps. As per a recent survey, crashes and freezes are considered as the primary reasons behind deleting a mobile app and apart from these things, some of the respondents deleted it because the app was very slow or they were not the regular users of that particular app. Moreover, privacy concern, excess data usage, useless information, excessive usage of colors, lack of functionality and absence of search option plays a vital role in abandoning a retail application. In order to give pleasant user experience, there is a need to fix all types of retail mobile app development issues.
There is no denying that notifications or messages are considered as the best way to attract a large number of customers towards your retail app. Apparently, personalized notification should be implemented properly. In other words, you should notify them about the offers which might interest them and for this, you have to pay attention on their purchase behavior.
You should not forget that most of the phone users download the app in order to avail some discounts and earn reward points for their action of downloading an app. So, adding incentives or discounts is undoubtedly a better practice.
Poor user experience is the most common issue that is faced by several app users and if you don't want your app to fall in this category, then you have to make optimum utilization of mobile phone features, which can be effectively used to enhance the experience of a user. In order to bring some ease in the process, you should think from user's perspective and steps should be taken accordingly so as to make sure that there is no scope of error.
Security threat is one of the most common problems in mobile apps, allowing users to delete the app. However, it should be your topmost duty to pay attention on the safety of their personal information, bank details and other important details so that your retail mobile app users don't feel insecure about your app.
The process of retail mobile app development should start by keeping in mind a simple and engaging design. This covers everything from the login process till the stage users conducts their purchase. Hence, you have to make sure that your app is not asking for excessive amount of information at the time of sign up as you don't want to irritate them. Furthermore, pages should be designed in such a way that they engage users in a positive manner.
In conclusion, you can discuss all the above-mentioned factors with your retail mobile app developers so that the mobile app development for retail business can give you huge profit.
Alesia Nik is the Content Marketing Manager at Appinventiv, a top mobile app development company in USA that provides mobile solutions to various industries. Passionate by new technologies and apps, she loves finding new ideas to spread valuable content on ASO and App Marketing.