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Author: Prateek Saxena

How to Survive a Job in Tech Company When you Have a Non-Tech Background
Prateek Saxena
By Prateek Saxena| April 16, 2018 |6 min read
Tech Hire

In a company full of engineers and IT experts, it is not easy to survive as someone with a Humanities degree. While the educational background might differ, it is definitely not easy to stay put for long and survive in a tech company as a non tech background hiree, if you don’t know the tricks […]

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How Much Money Can You Make from an App?
Business App Development
Prateek Saxena
By Prateek Saxena| April 10, 2018 |6 min read
Earn money from app

App Industry comes attached with a huge potential of earning millions of dollars. However, not every app have it in them to earn that type of revenue. It takes a certain kind of application that promises to become a million dollar story from the very day its idea is conceived. While I am sure your app […]

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8 Steps To Becoming a Social Media Mobile App Influencer
Prateek Saxena
By Prateek Saxena| April 6, 2018 |6 min read
Social Media Influencer

The mobile app market is crowded. There is no double thought about this statement. And, if something is getting equally as crowded outside the play store and apple store, it is the app development industry. The industry today has thousands of players, who are all fighting for the same pool of the clients like the […]

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5 Ways to Increase The Chances of Your Enterprise App Failure
Enterprise App
Prateek Saxena
By Prateek Saxena| March 30, 2018 |6 min read
Enterprise Apps

*Disclaimer*: The Blog Is Meant to Wake you Before You Make Grand Enterprise App Mistakes. We don’t want you to fail. While it takes a lot of effort to build an app into success, it’s fairly easy to plan its failure well in advance. The chances of pushing your app towards making it a failure […]

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Embedded Analytics: The Secret to App Stickiness
Prateek Saxena
By Prateek Saxena| March 21, 2018 |6 min read
Embed Analytics

The sole difference between a successful app and the one that fails boils down to the amount of value that they offer to the users. Greater the value users derive from the app, greater is its stickiness. In the race of offering maximum value to the users, a number of brands have moved to integration […]

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Bidding Farewell to our Old Office: A Nostalgic Walk Down Memory Lane
News & Events
Prateek Saxena
By Prateek Saxena| January 11, 2018 |7 min read
new office appinventiv

Our 3 years long journey from when we started off as an idea to now when we have become a million dollar revenue generating business, has been full of pleasant surprises and roller coaster-like ups and downs. This is our story so far – One working afternoon, we took each other on a conference call. […]

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How to Choose an App Development Company like a Pro in 2018
Mobile App Development
Prateek Saxena
By Prateek Saxena| December 28, 2017 |10 min read
best app making company

Do you wish to join the flourishing app industry in 2018 but are unsure of whether to make an in-house team from scratch who would be responsible from ideation to launch and beyond or outsource the onus to a mobile app development company specializing in the process? Don’t worry you are not the first one […]

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