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AR/VR Trends and Predictions for 2020 & Beyond

By Shrikant Srivastava
March 19, 2020 8. min read
Last update on: June 29, 2020

Augmented and Virtual reality brought impactful impressions on the world last year. These technologies not solely touched the hearts of the smartphone users, but also caught the attention of emerging and established brands. Making Entrepreneurs and marketers looking ahead to investing in AR/VR development.

However, this was just the beginning.

This year, the technologies will bring a transformative effect on the business world. The AR/VR trends that will go mainstream in 2020 will make it imperative for every businessperson to consult the experts and enter this domain to get a bigger slice of the forecasted market size of USD 571.42 billion.

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The projected AR and VR technology trends, which I will reveal in this article, are expected to totally change the way we connect with each other and take us a step closer to the ‘digitally augmented’ space.

But before we jump to that part, let’s take a look at how far AR/VR has traveled till date. Simply put, get familiar with the present state of Augmented and Virtual technology.

An outlook of the current AR/VR Market scenario

Virtual reality, which was correlated with hardware in the beginning, has slowly and gradually entered the software industry. It has become the largest player in the gaming and entertainment sector, as well as captured the attention of companies with different industrial applications.

Whereas, when talking about Augmented reality, the technology has made everyone interested in exploring its benefits for business and building a better future ahead.

As per IDC predictions, the AR/VR market was enjoying about 60% of the total world spending in 2018. But, it is expected to hit 85% of the total world spending by the end of 2021, with retail, transportation, manufacturing and public sectors on the top of the chart.

Whereas, on a geographical basis, North America is found to be the region which invested heavily in the AR/VR market in the past 12 months and is forecasted to witness fastest growth in the next 5 years.

Worldwide Investment in AR/VR

Also, it has been noted that the big enterprises accounted for around two-thirds of total revenue share in 2017. However, they are expected to have a bigger market share by the year 2025, with a better focus on using the technologies for scaling their processes efficiently. Likewise, SMEs are expected to grow their involvement in the AR/VR market with a CAGR of 66.40% during the period 2018-2025.

Now, as you’ve a glimpse of the current state of the AR and VR market size and a hint of the future, let’s plunge into the trends and technologies that will boost expansion of this market.

Augmented & Virtual Reality trends to Look out for in 2020-2025

1. Introduction of AI in AR/VR Space

Artificial intelligence, Augmented reality, and Virtual reality have entered the business world long back and proved their potential individually. 

But, this year onwards, developers and business leaders will look forward to discussing the potential of their collaboration. They will look into getting a clear idea of how advanced machine learning algorithms and other AI methodologies can aid computers and other devices in visualizing things and understanding them effectively. 

This will further lead to the emergence of highly interactive workspaces and improved image recognition facilities.

2. Rise in the number of AR avatars

In the past few years, a significant rise has been experienced in the popularity of virtual celebrities like Activ8’s Kizuna AI and Brud’s Lil Miquela. These fictional characters have appealed to consumers and have become their virtual influencer. A result of which is that their market potential is expected to increase in the coming years.

Business leaders and marketers are expected to incorporate these avatars into their business processes not solely for attracting users, but helping them in navigation inside/outside the physical store, add a tint of beauty to their overall experience, and more.

Quote by Kensuke

3. Gearing up vehicles with the power of AR

Autonomous vehicles are becoming more and more popular in the world. People are curiously waiting to get into these self-driving cars. But, what’s amazing the automobile manufacturers is the integration of Augmented reality into these vehicles in the near future.

In 2020, various automotive industry leaders will embrace the idea of using these two top technology trends to redefine the way people move and travel in the form of voice assistants, in-car AR, and more.

4. 5G will speed up AR/VR evolution

As already mentioned in our blog on the impact of 5G on mobile apps, the technology will bring an impactful difference in the way we embrace AR/VR. 

5G, by offering a super-fast mobile network, will increase the pace of data transfer to the cloud, its processing, and formation of a virtual image that will later deliver an enhanced virtual experience to the consumers. 

What’s more, the technology will boost the experience level even in low-bandwidth, low-powered environments. Making it possible to enjoy better augmented experience with cheaper headsets and devices too.

5. Advent of WebAR

Till now, the AR experience was limited to mobile devices. One has to download and install the mobile application to get into the Augmented world. But now, the WebAR has come into existence.

As depicted from the name, this will facilitate users to interact with augmented reality in the web space. It will enable them to get exposure to AR on Google Chrome, Mozilla Firefox, or other such browsers regardless of which device they run upon, resulting in lower barriers to its usage and higher overall experience.

6. Advancement in AR/VR displays

Another AR and VR market trend that will rise in 2020 is advancements in displays.

This year, the display of the AR/VR headsets will be magnified to ensure that the immense of high-power content displays on the screen without getting blurred or putting strain on your eyes.

7. Remote assistance via virtual and augmented reality

AR and VR will also put forth better opportunities of remote assistance and collaboration this year. 

The technologies will enable technicians to see on site situations in real-time via their mobile phones or laptop. They will be able to assess everything and send the files (images, videos, or PDFs) with proper comments/notes to remote locations which will remain locked on the shared scene. 

To get a clear idea of the use of AR/VR apps for remote assistance, check out the video below:

8. Use of XR in healthcare as a medical device

AR, MR, and VR are revamping the healthcare industry by fulfilling different purposes independently. But, this year onwards, the three will merge together to bring out the best of the opportunities.

From now onwards, healthcare and medical practitioners will be able to ‘swipe’ between these three technologies within the same application. This will facilitate them with higher efficiency, productivity, as well as enable them to relish the perks of different use cases at the same time.

XR in healthcare

However, to achieve this goal, the healthcare organisations will have to establish XR platforms as a medical device. And this won’t be as easy as it seems. 

Various strategies and challenges will hinder their path towards a medical extended reality, making it difficult to get fruitful outcomes without having support of an medical software development services.

9. Emergence of AR-based indoor navigation

One of the emerging trends in AR/VR space that we will come across this year is use of AR for indoor navigation.

Just like GPS-built in software and maps direct us towards a shop, hospital, or other place from outside, the augmented reality powered navigation systems will assist people indoors. They will instruct them the path towards any particular product, software, or location in an engaging and effortless way; giving them an optimal experience without relying on others.

ar indoor navigation

10. Establishment of Augmented and virtual reality in education domain

While virtual and augmented reality will continue to blend into different industries and business processes like gaming, shopping, and entertainment, the one arena that will experience remarkable growth this year is Education.

In 2020, the immersive nature of virtual reality technology will help teachers in engaging students with learning material in various new and exciting ways. It will improve the chances of teaching distance learners in VR classrooms; preventing them from missing out the benefits of learning in a collaborative environment.

Whereas, augmented reality will add flexibility to the on-the-job learning experience. It will offer them an opportunity to get access to the information required in real-time; enabling them to polish their skills and do their job simultaneously.

Now, as you know what are the popular AR/VR trends for 2020, the next question that might be bothering you would be how to implement them into your business model.

So, taking the same into consideration, let’s wrap up this article determining how to gain fruitful results from these AR/VR industry trends.

How to prepare for the AR/VR influenced future?

As we have discussed in this article, virtual and augmented reality are predicted to bring a momentous change in the business world. In such a scenario, having awareness of the AR/VR trends for 2020 and other companies’ perspective towards this is not enough. To prepare for the near future in a professional and profitable manner, it is recommended that you contact the AR VR app development company about the possibilities of introducing their raw power into your business. So, look ahead to the same.

Frequently asked questions (FAQs)

Q. Is augmented reality and artificial intelligence the same thing?

No, they are different. While Augmented reality (AR) refers to the technology that embeds virtual 3D elements into the real world, Artificial intelligence (AI) is the technology that enables machines to think, react, and respond like humans without their interventions.

Q. How AI-powered augmented reality transforms digital experience?

AI, when combined with augmented reality, will make it easier to deliver immersive experience quickly and efficiently than ever before. The collaborative technology will not solely sense the position of the customer, but also his expressions and other features which will define the results of emotional intelligence and later, help companies deliver the experience that pleases customers.

Q. How Extended reality (XR) technology will accelerate healthcare training?

Extended reality (XR) will enable practitioners to swipe between AR, VR, and MR elements at any given time. This will let them get access to the required information and practice their skills in real environments without harming any real species. For example, with the help of XR technology, the medical students will be allowed to practice delivering a baby in the back of a cab with limited medical equipment.

Q. Is the future of VR/AR relying on 5G?

Yes. 5G technology will uplift the potential and use cases of AR/VR in the marketplace; resulting in a brighter future for the two.

Shrikant Srivastava
Shrikant Srivastava
VP Technology
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