For your mobile app to succeed, you need a ground breaking business strategy, a captivating UI/UX design, and a proficient mobile app development team. In the world of mobile apps, everyone doesn’t wants to settle for good, they want amazing and business-centric solutions. Since designing in mobile context is even more critical because of the small screen and unsteady operating environment.
Nowadays, Appstores are flooded with the apps and many of them get lost in their early days only. According to a 2015 survey by Forrester Research -US and UK smartphone owners use an average of 24 apps per month, but spend more than 80 percent of their in-app time on just five apps. On top of that, most users abandon an app within just 30 days of download. Too many of the apps are hard to use due to poor design. Here’re a few tips that will help you make sure your app isn't one of them:
Screen size and colour scheme isn’t the only constraint in mobile app design. According to Maier, users form the basis of your interface’s constraints. A successful user experience has the capability to drive engagement, enhance retention and increase revenue and value, both. A well-designed app that’s intuitive, easy to use, fun and addictive entices and retains its users. There are three fundamental tricks for understanding your users – Personas, User Scenarios and Experience maps as highlighted in the Guide to UX Design Process and Documentation.
You can do the Design and research work in parallel. Let’s say, you can quickly sketch out user flows based on what you’ve discussed and learned so far. Before committing to a peculiar path, create a simple prototype. It’s not important to create anything fancy — your prototype and sketches can be on paper to help you understand the users flow between content and actions. As prototyping and sketching will help you flesh out app ideas and will help you build a “common understanding” of every page of your app. You can outline the flow and use the writing-first approach, which Jessica Downey writes about in her excellent article Jumpstarting Your App Conception without Sketching UI
With the recent advancements, mobile app design revolves around many device-specific criteria, such as thumb placement, orientation and posture. Research and examine popular interfaces and study the common mobile patterns to create a UI that makes users feel good while using your app. Don’t just flat-out copy the designs of others. Rather use common UI patterns as a baseline for usability, and then layer on your own creativity. But while doing so, ensure that your app design matches user expectations without making them feel bored. Consider the key points of usability like Gestures, Mobile interaction patterns, Animations and labelling of phrases properly to make users feel in control. Examine popular interfaces and study the common mobile patterns, such as slide-out nav .This will allow you to create a UI that makes users “feel at home,” according to the Treehouse Blog
Pay attention to finger-friendly design as finger-friendly designs are user-centric. Our fingers are fat and are much thicker than pixel-precise mouse cursors. They are about 45-57 pixels wide, bigger than what most guidelines recommend for touch targets. For instance, Apple recommends a target around 44 pixels square. You should factor in user’s fingers and how they’ll interact with your app.
For making your app a user-centric product always allow enough space for users to tap with a fingertip. If your buttons are too congested and small, users can’t tap them precisely, which only causes frustration and therefore abandonment.
Since Apple ditched skeuomorphism, flat is the new world for every designer. But that doesn’t mean that shadows and gradients are not alive. They’ve creped their come back into design. You can just look at Google’s Material Design to see how they’ve made a strong way back. Shadows and Gradients are a very important part while thinking about buttons, toggles and other visual cues. They help make UIs appear much more natural to the user. You can even use shadows and gradients to create enticing 3D buttons and input forms, where the effect makes the element appear inset or outset.
However, 3-click rule has been debunked in UX design, but it’s still worth considering while designing an app. Why? - Because it helps you in knowing whether you really need all of your screens or not. You app should be designed in such smartly that it should be able to perform tasks quickly and in as few steps as possible. Yahoo CEO Marissa Mayer advises designers in a FastCo article to use the “two-tap rule” too. She says, “Once you’re in the app, is it two taps to do anything you want to do?” If not, it’s time to redesign.
Always think about how to reduce the effort of user while using your app. The less they have to make effort, the more likely it is that your app will achieve success.
Hope you will succeed with your mobile apps designing by using the above mentioned tips.
An award winning, author and illustrator, George Bealer is also a marketing expert. Being a social media enthusiast, he believes in the power of writing.