Appinventiv Coronavirus Crisis Commitment
Know more
CASE STUDY

Wholesome Entertainment Goes Mobile With
30M+ Downloads

By Appinventiv
Wednesday, June 5, 2019 14:35 PM | 13 min read

An award-winning mobile app offering wholesome entertainment across multi-screen devices.

Being a multi-functional app fulfilling all entertainment needs, nexGTv offers its user the best-in-class mobile TV experience via its impeccable infrastructure. The app works phenomenally across all 2G, EDGE, 3G, 4G, and Wi-Fi networks.

LEARN MORE

Interested in building something similar?

Request a free one to one consultation
for your next big idea.

TASK OVERVIEW

Overcoming Obstacles

NexGTv, a Digivive flagship, is a leading subscription service for watching Live TV. The app allows you to watch everything on the TV live on the mobile app. From news to entertain and movies, you can bring a range of channels from your TV on to your mobile with NexGTv.

The app that came to us already existed in the market and the number of changes that had to be made, to make it better, were the ones that could affect user experience. We had to ensure that a gap was maintained between the release cycles, to come across as an app that is updating instead of one that is under maintenance.

We came to Appinventiv with an app that was already launched in the app stores but had a number of glitches that needed to be worked on. With a readymade layout, they had a very little scope to play around.

Digivive Services

User journey map for NexGTv showing app features for different modules.

Walkthrough
Login Sign Up

User journey map for NexGTv showing app features for different modules

GETTING STARTED

Wireframes & Prototypes

Our first task was to create a new set of wireframes with the designs of how the app was going to look like. Next, we had to make the app's concurrency time much higher than it was.

  • Entertainment
  • News
  • Music
  • Kids
  • Devotional
  • Movies
WORKING OUT THE DETAILS
Colors & Typography
Typography
Helvetica Neue
We used a bright and vibrant color palette in the app, as it ca­tered to an audience that belonged to varied age bracket.
Colors
#663AB6
#488BEB
#E3388D
#E8E9ED
#73B43B
#D1D1D1
#E7B505
#29303F
GETTING TO BUSINESS

User Interface Design

Our design structure was a blend of the brand elements of NextGTv and usage of white space to make it easier for the users of varied age brackets to interact with the app.

APP DEVELOPMENT

Making It All Work Out Together

We started with changing the app's base with an updated technology stack to ensure that the concurrency time was high. A constant look out was maintained on how the users are interacting with the app, amidst every change that we were making with the app.

Our Technology Stack
  • To check concurrency
  • Front end
  • Backend
  • THE OUTCOME

    Better Than The Best!

    The revised end product that we received was an app that had a high concurrency rate and a higher than ever before app session time, hinting towards the transformed app UX. It was at the back of these factors, that NexGTv is now a 24 million user base application.

    30M+
    Downloads
    4.2/5
    Rating on
    google playstore
    Best live tv app
    28 Dec 2017 Mansiei

    Amazing App. Loved their new interface!

    Awesome app
    30 Sep 2012 Susvith

    Even 5 rating is not enough for this app...Worth the buy...For cricket live streaming i can give this app 100 stars rating...Thanks a ton

    Amazing TV on Phone
    3 Jan 2014 Sanju141985

    Really good content to watch I just love on demand section You can watch daily shows in the go Anytime anywhere

    Brilliant app
    15 May 2015 G Sahni

    Perfect app to get connected with huge entertainment content variety unlike a hotstar, which is only star content

    In search for strategic sessions?
    Let us understand your business thoroughly and help you
    strategies your digital product.
    Read Next:
    Thank You
    Your message has been sent. We will contact you soon.