About Bajaj Finserv

Bajaj Finserv is the next-generation digital marketplace that connects both customers and merchants. The platform offers easy and affordable finance options through low-interest rates and flexible repayment options.

Industry Finance
Services Conceptualization, Development and Deployment
Business Type Startup
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Our Process



  • Market understanding
  • Localization
  • Business plan discussion


  • Android, iOS development
  • API development
  • Frontend development
  • Architecture development
  • User testing


  • App Store & Play Store deployment
  • Post-launch maintenance

Our Project Challenges


Getting accustomed to fintech terminologies

Our team had to get acquainted with fintech terminologies and processes in order to deal with complexities. This made it easier to understand the problems and helped us come up with effective solutions for their clients.


Security and privacy were a major concern

As we were dealing with a financial company, security and privacy were our topmost concerns. Financial companies deal with sensitive information and data and are at a higher risk of cyberattacks. So, keeping this in mind, we used advanced technologies to predict and prevent financial fraud.


Reducing the time of account processing for merchants

We have built an end-to-end online account processing platform for merchants. Before this, the account registration process required a lot of time and effort. But now, the merchants can easily register on the platform without having to visit the physical location. This has become the biggest USP of Bajaj and sets them apart from their competitors.


Making the product buying process convenient for customers

We have built a digital solution where customers can easily buy products and services. The platform is user-friendly and easy to use. Customers can search for products easily and buy at affordable prices or even EMIs. Thus, saving time and money.

Appinventiv's Development Journey with Bajaj Finserv

We kicked off the project by gathering an understanding of the client's vision of the product. We held meetings with the Bajaj team on a regular basis to understand their problems better. Every part of the project development was aimed at creating an efficient portal for both merchants and customers.

Our team faced some challenges in the way, which made the project all the more competitive, productive, and immersive.

The primary challenge was that the setup of Bajaj was coded in Java and which had to be shifted to Node.js. This required installation of new extensions and packages. We had to face several issues in this shifting process and debugging those issues required an extensive amount of time and attention to detail. However, our team was able to come up with effective solutions and create an efficient online platform for merchants.

The second challenge was to ensure that security is not compromised. As we were working on a fintech application, we had to take extra precautions to ensure that sensitive information is secured completely. So, we used advanced security methods and walls to predict and prevent financial fraud.

The Results

Merchants onboarded
3 lacs+
Transactions per day

Appinventiv helped Bajaj Finserv build a digital platform to increase their merchant onboarding

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