How Mobile Apps Can Increase Your Business Revenue?

August 27, 2015   byJas Singh Bhasin0 COMMENTS   576 views

The users of smartphones are increasing day by day and it won’t be wrong to say that it has become a necessity of life in today’s time. The most important and interesting part of smartphones are mobile apps. Today, we have mobile apps related to everything and the number is ever increasing. However, few of the businesses have already embraced this technology, but there are still a few of the businesses that are reluctant to include Mobile apps as a game changer.  Mobile apps are an excellent tool to increase the revenue and there are several reasons for the same. Here’s why:

Geo-target Push notifications

Mobile apps can be used to set Geo-target push notifications to mobile users. This option is optimal for the brick and mortar businesses such as a chain of restaurants or departmental stores. For instance, a local business can use the facility of setting mobile push notifications to announce a sale to users located in the area of business. A national chain of stores can send notifications to the customers about the offers related to a particular city or region. A very simple, yet effective target.

Sales opportunities

A number of users today use their mobile phones to perform the tasks like shopping and the best thing that never happened earlier is that they do it anytime like while they are travelling, waiting in a queue or anything else. Customers are spending more and more time on their mobile phones and having a mobile app for your business would help you a lot like you can create  a hassle free shopping experience for your customers by storing their login and billing details.  This would save a  lot of time of the customers and at the same time, they would have a feel good experience while shopping with your app.

Huge data collection

Mobile app allows you to track the signals of  mobile users and thus you can collect useful data about the mobile phone users. This is extremely helpful for brick and mortar businesses as they would be able to find out the purchasing habits of the customers and this information could be used to the advantage of business.

Promote sales offers

Mobile phone apps could be used to send dynamic sales offers to the customers who may otherwise remain unaware about the same.  This mode of advertising is quite inexpensive and if pitched at the right time and in a right manner, can do miracles for your business.  As I have earlier mentioned, you can track the shopping habits of your regular customers, and based on the results, you can design special offers and discounts that would further boost your sales.

Low bounce rate

E-commerce is the hottest thing in the town these days and each and every business is going online. Shopping through websites is an old story and Mobile apps are the latest trend.  Get your app designed in a manner that is extremely user friendly and requires the least number of inputs. This would help you to attain customer retention and the chances of repetitive business increases. The latest examples of the same are Amazon, Flipkart and Snapdeal that have witnessed a spike in their sales after the launch of the respective mobile apps.

To conclude, it would be worth mentioning that Mobile apps can be a game changer for businesses to target their customers and hit at the right point. Whether you are online or have Brick and mortar business, Mobile apps work efficiently for all the business models and contribute a lot in the revenue generation.

So, What are you waiting for??  Get a mobile app designed for your business right today and keep the money flowing in.

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business ecommerce mobile app mobile app revenue generation smartphones
About The Author

Jas is a blogger, author and strategist and have worked with companies and brands to optimize their online strategies with digital content and social media marketing.

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