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App Store Optimization

19 App Store Statistics 2018 that Proves Apple’s Uprising Growth Trend
Gurdeep Singh
By Gurdeep Singh| July 19, 2018 |6 min read
App Store Statistics 2018 that Proves Apple’s Uprising Growth Trend

Sharing the direction in which the Apple App Store Statistics data is moving is the tech giant’s January tradition. Every year, Apple shares statistics on its performance in terms of the revenue they are generating, how profitable the year had been for the iOS developer community, etc. And like clockwork, this year too, Apple published […]

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70 Points Apple App Store Submissions Checklist [2018 Edition]
Best Apple App Store Submissions Checklist

Apple has created walls of standards around the App Store. And if any app, no matter which parent company it belongs to, lacks from even a single point, faces rejection or removal from Apple, almost instantly. What is worse is that most often than not, the exact reason behind the rejection is never known. However, […]

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A Comprehensive Guide on Play Store Optimization
Tripti Rai
By Tripti Rai| May 4, 2018 |6 min read
Google Play Store Optimization

Originally incepted as a means to get Play Store to fetch the app listing to place the app higher in the list of category apps, Play Store Optimization has today become a necessary means for businesses to get their apps to rank higher among the list of thousands of similar apps in a category. Just […]

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How to Get Million Downloads On Your App
Sudeep Srivastav
By Sudeep Srivastav| March 23, 2018 |6 min read
Million Download App

With the immense amount of competition on both the Google Play Store and Apple Store (over two million and counting), convincing the users to install a new app is very challenging. How many times have you heard people say that no matter how innovative your idea is, only those rule the stores and users’ devices […]

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How to Perform Competitive Analysis for your Mobile App Idea
Shivam Srivastav
By Shivam Srivastav| February 12, 2018 |7 min read

Now, we know that you’re ready to break new grounds in the app industry. You’ve got a great app idea, your market study on the technology it would require and the features it would have, is on point. To make it all way less complex, you have even partnered with a great team of app […]

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How to do Mobile App Localisation to Increase its Conversion Rate by 200%
Avinash Sharma
By Avinash Sharma| January 1, 2018 |9 min read
How to do Mobile Application Localization to Increase Conversion Rate by 200%

Developing an app is just one part of the process. Making it reach and be usable to the global audience is an altogether different ball game. Most often than not, an app always surpasses and outgrows the geographical location it was originally made for, making it necessary for brands to plan its expansion across borders. […]

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ASO 101: Steps to Increase App Visibility
Dave Bell
By Dave Bell| December 12, 2017 |3 min read
ASO 101: Steps to Increase App Visibility

What makes a great app? Is it the brand name or content or maybe that it’s well-known? Surely, all of these are important, but that does not that mean that users will simply find an app among millions of apps. Every app competes against over two million other apps for attention in the App Store […]

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Redefine Your Mobile App Retention Strategy With These Tips!
Shivam Srivastav
By Shivam Srivastav| October 4, 2017 |4 min read
Redefine Your Mobile App Retention Strategy

If you look back a decade or before, the mobile app developers used to focus on attracting more customers and increasing their app downloads. For them, the increased app downloads is the app success. But, is it really so even today? Unfortunately, not. The app market is so much flooded with mobile apps at present […]

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Tips and Best Practices on Optimization of Android App Development
Shivam Srivastav
By Shivam Srivastav| October 19, 2016 |3 min read
Android App Development

Thousands of apps are getting published, each and everyday, and what matters is to obtain the highest visibility and to achieve the highest ratings possible. The key strategy for Android app development remains as the optimization of the quality of the apps. The best platform for the app development is the Android platform, preferred by […]

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