App Store Optimization,The App Store Optimization Checklist | Appinventiv
App Store Optimization – To Enhance Your App Performance
By Shivam Srivastav
October 1, 2015 5 min read
Last update on: November 28, 2017

Mobile apps are everywhere around us and it has given rise to many services such as mobile phone app development, ASO, app marketing and many more. Today we would discuss the importance of ASO. App Store Optimization (ASO) is similar to Search Engine Optimization (SEO). The main difference between SEO and ASO is that, the former is used for promotion of websites and the latter does the same job for mobile apps. It is the process through which the visibility and popularity of an app in an app store is increased and better visibility means an increase in app downloads. App store optimization is done to drive traffic to app and it is done by putting the relevant content – be it the app name, app description, app logo or the screenshots. Few of the ways through which you can perform better in ASO are:

Keyword Search

This method is quite similar to what is done in case of website content. Select keywords with the help of Analytical tools and then very tactfully you have to implant these keywords in the page content in App store. This is to be done because whenever a user searches for the related keywords, he or she lands on your app and in this way, organic flow would increase to your app in the app store.

Brainstorm The Keywords

The first and the most important step is to sort out the keywords because you would need to get into your user’s mind irrespective of what app or website you are marketing. Looking through your competitor’s app would help a little in shortlisting your keywords. But how would you know which keywords would fetch traffic? Here are a few of the factors that would help you:

a) Relevance:

Choose your keywords that attract traffic to your app and please don’t fall for trending keywords as they are not very reliable and hence you are recommended to do an extensive keyword research.

b) Competition Level:

As in the case of websites, apps too come with some natural competitive keywords. It is a bit tough to come in top 25-30 with those keywords, but the first preference should be to target the hidden keywords in which you can get to the top of list.

c) Traffic:

Search value of the keyword really matter and there is a possibility that you may rank 10-15 in the keywords that have low search volumes, but again you have to target the keywords which have high search volume.


Visuals are the first thing that attract users and you have to strive hard to put catchy and attractive visuals in the areas such as logo and screenshots. In addition to this, you may also put a video featuring the most vital points of your app on the App store. Just make sure that the video should be very catchy and user centric because this trick is already followed by a lot of people.

Reviews and ratings

Customer reviews and ratings play a very crucial role in driving traffic to your app as there are a lot of people who rely on the reviews of other users. You should make a column where the users can give ratings and their reviews about your app. The trick here is to put the best reviews you have received about your app on the first page.

Competitive study

Studying about your competitors is the most integral part of any business and it should be carried on very carefully. You should devote a good deal of time analyzing and calculating your competitor’s moves and then you are advised to design a strategy in order to get the maximum traffic flow.

Shivam Srivastav
Shivam Srivastav
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