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AppOnboard Raises $15 Million To Make App Demos Mainstream in Play Store

By Bhupinder Kour
December 12, 2018 2. min read
Last update on: July 16, 2020

“The entire app store paradigm is about to change dramatically, and AppOnboard is perfectly positioned for this disruption,” – Paul Heydon, Co-Founder & Managing Director, Breakaway, an early investor in AppOnboard.

The Los Angeles startup that provides mobile app analytics and demo platform for developers has raised $30 Million in 2018 – $15 Million in April and other $15 Millions yesterday – to date and $35 Million ever since its inception in 2016.

The brand enables the developers to add an ‘app demo’ feature next to their app icon in the Play Store, which makes it possible for the users to try a demo of a game before downloading it. The business model of AppOnboard pitches developers a tool which can help them convert the casual browsers into buyers by giving them a chance to explore the application.

The service that is first from a third party to be integrated into a top-notch platform like Play Store claims that the conversion rate of the companies that pay for the App Demo service that they offer has grown to a huge extent. AppOnboard presently offers 30 days free trial for the App Store demo offering to all new developers who are willing to develop and launch Google Play Instant app on the Play Store.

Also, they believe that user retention would also be very high because of this feature addition as it will give users to chance to work around the app before installing it, and along with the user retention number, Jonathan Zweig, the company’s co-founder is hopeful that the number of paying users is also going to rise.

AppOnboard plans on using the $15 Millions for expansion of its 80 employees team in Los Angeles in other regions such as Seattle and San Francisco. They also plan on using these funds for investing in advertisements to make their brand known to the masses.

The feature that is currently live for over 200 apps with some popular names like Cookie Jam Blast, Guns of Boom, etc in the list, is what is tracked to be one that put Android Instant Apps in motion.

In June last year, we gave you a detailed overview of Instant App and how it is going to change the Play Store mechanisms and with Google and AppOnboard collaboration earlier this year, it all became a reality with Panda Pop in March 2018.

Through this collaboration, Google aims at not just bettering the abandonment and overall profit chart of the developers associated with the brand but also hopes to mark itself as a brand that cares about the end users’ mobile space restrictions and values their overall time and experience.

Bhupinder Kour
Bhupinder Kour
Content Writer
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