The smartphones are omnipresent and invading each and every sphere of our daily lives. As they undergo this journey of mobile app development the road is filled with many impediments and challenges. Some of these challenges were supporting multiple platforms, leveraging smartphone features and showcasing the apps in the App Stores.
Most of these challenges are already resolved by these enterprises and they are about to enter into the next phase of their operations, based on key trends in the market.
Here are three key trends that are shaping mobile app development innovative cross-channel interactions:
As technology is advancing at a fast pace, we find that there is continuous transition from mobile and web to kiosks, chatbots and wearables. Enterprises are exploring options for user interactions across all these touch points. A common platform for interaction is what is sought by the enterprises that work across all these channels. The front-end experience of each form factor is customized. So what is achieved is new type of cross-channel interactions, thereby facilitating reuse. One good example is that of an user booking through the web for a destination, continue to make the reservation with the smartphone and get notifications in the smartwatch. It is an instance when user interactions work through multiple channels for providing that seamless experience. There are a common set of back-end microservices which can be added to a particular channel experience, for isolating features. Depending upon the fluctuating capacity demand, delivery streams are made autonomous and auto-scaling of components of application done independently.
Completely Different Style of Interaction
Previously the mobile apps were developed based on the patterns of web interactions only, but over the years, the emphasis is more on that special level of interaction through the mobile devices. So, the app will no longer dictate the users on when and how to take care of specific tasks, but on the contrary the user engagement is driven by guiding the user on how to carry out with the task. The user’s current context need to be understood based on the web and phone-based data. So, a patient who arrives in the hospital may expect a longer than expected queue so that one may proceed to some other lab for testing. So, with the cognitive services, it will becomes increasingly easier for the apps to understand the user’s intent. There is an altogether new breed of apps that can be built with event-based programming models, cognitive services and personalization.
Continuous Cycle of Experimentation
App development is a continuous, agile process without any clear-cut boundaries. It is quite challenging to adopt the framework to the mobile. Updating the app, displaying in the App Stores and coaxing the users to download the apps is a lengthy matter. Feature Flipping is the technology for turning features on and off, serving the purpose of different feature sets for various segments of users. The key is experimentation, adaptations and feedbacks. Content and capabilities of app need to be dynamically updated.
So, the trend of app development is towards a demand for omnichannel apps, along with technologies aiding in scaling development and deployment, like microservices and continuous integration. So, a data-driven approach is taken for mobile app development. continuously experimenting with new features and user experiences.
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